In 1995 two cousins were looking to start a business to provide for their families. They bought the existing Waltloo Chicken Wholesalers in Zasm Street in Waltloo on the 1st of October 1995. Some time later, they were able to acquire the butchery next door in an auction. It led to the birth of Waltloo Meat & Chicken, a retailer of fresh and frozen meat and chicken products.
Through hard work and instilling honesty, dignity and respect into their work, these two cousins were able to turn their business into a winning concept. It is also these virtues that have established the business as a highly profitable retail meat and chicken franchise in South Africa.
Due to the business’ winning concept that benefits both franchisees and customers alike, we are planning to grow the company to full capacity. We are currently in most provinces but going forward we will aim to expand and grow the brand into every province.
Waltloo Meat & Chicken strives toward offering clients the best quality meat and chicken products at the most affordable prices while providing exceptional customer service in the process. As a retailer of fresh and frozen meat and chicken products, hygiene is key at all our stores. We are therefore very strict and follow all hygiene rules and regulations to the letter.
To provide families across South Africa with high-quality meat and chicken products at affordable prices while offering an excellent level of service.
To develop an affluent footprint for the brand into every city and town in South Africa and generate a profitable and prosperous business opportunity that will create jobs and fight poverty.
The Waltloo team injects life, passion and dedication into the Waltloo brand and its entire chain of stores across the country. It is these qualities that keep the brand top of mind when it comes to meat and chicken retail products and it is also these qualities that will continue to drive the brand forward.