Waltloo Meat & Chicken is a retail meat and chicken franchise with opportunities for franchisees to invest in a highly profitable business. Although every Waltloo Meat & Chicken franchise has to conform to certain rules and regulations, a franchisee has the freedom to include additional products into his/her store and service their customers even further.
As a franchisor, we are extremely involved in assisting our franchisees in reaching success. We do this through ongoing:
- Training
- Marketing support
- Merchandising support
- Human resources support
- Ongoing service standard support
- Ongoing budgeting support
- Ongoing operational skills and target support
- And much more.
Franchisee Support, Training & Marketing
The Waltloo franchise team provides the initial education and training as well as ongoing support to all franchisees.
A new franchisee will spend two weeks in an existing Waltloo Meat & Chicken and gain hands-on training on all aspects of running a franchise of their own.
The retail and operation training covered over these two weeks include:
- Operating procedures & beyond
- Marketing tools, concepts & success strategies
- Team development
- At the counter
- Behind the scenes
- Managing your money
- Problem solving
- Stock preparation
- Business principles, essentials and attitude
- Suppliers, purchasing and expenses
- Costing, mark-up and profit
- Ownership, records and management
- Budgets, loans and cash flow
- Merchandising, sales and presentation, etc.
Marketing Crucial to Franchisee Success
The ongoing marketing of Waltloo is aimed at generating awareness, interest and desire; strengthening the Waltloo brand in the market place; driving revenues, increasing sales and stimulating repeat purchases.
The brand-building fund takes care of this and is applied nationally, regionally and locally.
The brand-building fund is made up from a specific percentage of the franchise fee.
Franchisee Investment & Return
When you have an adequately financed business, competent franchisees and franchisor, you have a Recipe for success.
The Waltloo Meat & Chicken franchise is not your everyday, run of the mill retail meat and chicken franchise. It is an extremely lucrative business opportunity that can and will produce exceptional profits for a franchisee.
The costs for such a franchise is:
- A large Waltloo Meat & Chicken franchise – R8-million.
- A medium Waltloo Meat & Chicken franchise – R7-million.
- Small Waltloo Meat & Chicken franchise – R6-million.
Waltloo Meat & Chicken provides an excellent return on investment, mainly due to a high gross profit and a unique market position.
The average GP% in our stores is 25%, thus affording the franchisee a great standard of living.
Contact us for an in-depth break-up of the investment and return a franchisee can expect from a Waltloo Meat & Chicken franchise.
Viability
The viability study, a study that ensures that you are investing in a viable business venture, is essential before investing in a franchise.
The Success Factors of a Waltloo Meat & Chicken Franchise
Years of experience have shown that the most critical factors to the success of a Waltloo Meat & Chicken franchise is:
- LOCATION, LOCATION, LOCATION
- Franchisee qualities
- Franchisee financial gearing
- Franchisee business training
Franchise Location
Waltloo Meat & Chicken makes use of an independent site analysis and verification. The procurement of a Waltloo Meat & Chicken site is not based on a gut feel or a potential franchisee’s suggestion of a site that seems suitable to them. Waltloo Meat & Chicken will determine the potential of each site.
Franchisee Qualities
Over the years, Waltloo Meat & Chicken has developed a profile of the ideal franchisee. In the initial questionnaire the applicant is matched against the profile, and further evaluation of an applicant is performed during a one on one interview thereafter. It is vital that the franchisee is equipped with the right business skills, operational skills and attitude. The franchisee should be a hard working, honest and trustworthy individual.
Franchisee Financial Gearing
In order to qualify as a franchisee, potential franchisees need to have at least half of the money unencumbered.
- For a large Waltloo Meat & Chicken franchise you need R4-million unencumbered
- For a medium Waltloo Meat & Chicken franchise you need R3.5-million unencumbered
- For a small Waltloo Meat & Chicken franchise you need R3-million unencumbered
Franchisee Business Training
Training is essential and as mentioned above, we will provide two-weeks of intensive hand-on training. Thereafter we will provide ongoing support on all levels of your business.